Among other apps and services, they power Jasper’s browser extension for Chrome that delivers contextual content recommendations across platforms including Google Docs, Gmail, Notion and Hubspot. Rogenmoser claims that Jasper’s language models - trained on 10% of the web and fine-tuned for “customer specificity” - set it apart. Copysmith last April secured $10 million in financing for its AI-powered content generation platform, while Copy.ai closed a $10 million round in October. ![]() ![]() ![]() In fact, TechCrunch recently wrote a survey of the market for AI-powered, copy-generating adtech vendors, which is robust. Plenty of startups also do this - Copy.ai, WriteSonic, Peppertype, Wordtune and Simplified to name a few. Using the platform, customers can describe in natural language what they want Jasper to write, whether a keyword-rich piece designed to rank well in search engines or existing content repurposed with additional context. Jasper leverages AI to generate content for blog articles, social media posts, website copy and more. “With the advent of GPT-3, we saw an opportunity to launch an AI content platform that could help businesses and professional creators brainstorm and do their work more quickly and efficiently.” “I’m a marketer by trade and have long been interested in AI and saw how it was becoming more tangible and accessible - moving from theory and academia into a transformative, applied technology that could help people,” Rogenmoser said. Morgan and Hull - who have backgrounds in business-to-business marketing and process automation - also helped to co-launch Proof, whose technology laid the groundwork for Jasper. Rogenmoser is a Y Combinator alum, having co-founded Proof, a startup that used algorithms to customize businesses’ websites. Morgan and Chris Hull, who together largely bootstrapped the company. Rogenmoser launched Jasper early last year with J.P. “We want to build a world-class business, to do that we need capital and highly strategic partners.” “To build a market leading company in generative AI we need the appropriate infrastructure - that’s what we’ll raise capital for,” Rogenmoser told TechCrunch in an email interview. Led by Insight Partners with participation from Bessemer Venture Partners, IVP, Foundation Capital, Founders Circle Capital, Coatue and HubSpot Ventures, it’ll also support Jasper’s ongoing effort to fold the Outwrite brand under its own, he said, and unify the two companies’ offerings in 2023. The tranche is the company’s first, remarkably, and comes as Jasper is in the process of acquiring AI startup Outwrite, a grammar and style checker with more than a million users worldwide.ĬEO Dave Rogenmoser tells TechCrunch the funding will be put toward building out Jasper’s core products, improving the customer experience and bringing Jasper’s technology to more apps. It’s $1.5 billion we regret the error.Īs the enthusiasm around AI image and text generators grows, Jasper, a startup developing what it describes as an “AI content” platform, has raised $125 million at a $1.5 billion valuation. ![]() An earlier version of this article incorrectly stated that Jasper’s valuation is $1.7 billion.
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